Executive Summary
Subcontractors were bypassing the company's hot work permit system entirely because submitting a permit (45 min) took longer than the actual hot work (20 min). As a safety manager, I tried the traditional playbook: more training, stricter enforcement, better documentation. None of it worked.
So I tried something different: What if this wasn't a compliance problem, but a system design problem?
That shift in perspective changed everything. I decided to treat it like a product launch: user research, MVP validation, 6-state pilot with continuous feedback, iterative refinement, and enterprise rollout. The methodology worked because I focused on making the system so good that users would choose it voluntarily, not because they were forced to comply.
Key Metrics
Zero Enforcement Required
(20 min → 1 min/permit)
(45 min → 10 min/permit)
Mobile-First Design
Validated with Trial Data
(38% → 24%)
The Realization: This project taught me something important about myself: I'm not a safety manager who happens to be technical. I'm a product manager who happens to understand construction safety deeply. The product thinking approach worked better for keeping people safe than any traditional safety method I'd tried. That's why I'm making this transition.
From Safety Manager to Product Manager: The Journey
I came to this project as a safety manager trying to solve a compliance problem. I left it as a product manager who had discovered my calling.
The Traditional Safety Approach Had Failed
I'd tried the standard playbook:
- More training: Workers understood the process - they just avoided it because it was too slow
- Stricter enforcement: Created resentment, drove behavior underground, didn't solve the friction problem
- Better documentation: Made binders thicker without addressing the 45-minute workflow issue
- Safety meetings: Preaching about importance didn't make the system less painful to use
The problem wasn't knowledge or attitude - it was incentive misalignment. Subcontractors get paid to complete work, not to submit paperwork. When the permit took longer than the welding, they were economically rational to skip it. I could either keep blaming them for being "non-compliant," or I could fix the root cause.
The Pivot: What If This Is a Product Problem?
That question changed everything. Instead of asking "Why won't workers comply?", I started asking:
- Why is this system so painful to use?
- What would make users want to submit permits?
- How can I reduce friction without sacrificing safety and compliance?
- What would 'voluntary adoption' look like?
I didn't know those were "product management" questions at the time. I just knew the safety hammer (policies, enforcement, training) wasn't working. So I tried a different tool.
What I Discovered
The product approach worked better for safety outcomes than traditional compliance approaches:
- Users adopted the system voluntarily because it solved their problems
- Permit volume increased 10% beyond previously captured work processes - the system was now capturing hot work that was being missed before, while still providing better visibility into actual processes
- Real-time data enabled proactive incident prevention vs. reactive investigation
- Trust-based rollout created allies instead of adversaries
More importantly, I discovered something about myself: I'm really good at this, and I really enjoy it. Building products that people actually want to use, measuring adoption, iterating based on feedback - this energizes me in a way that policy enforcement never did.
Why This Matters Personally
I'm a builder. It's what I do in every other part of my life.
Safety, as noble as the work is, never scratched that itch. At the end of a project, everyone else walks away with a building standing there. They all contributed to making something. I kept people safe, protected the company from liability... but I didn't build anything. The best I could point to was numbers on a spreadsheet estimating how many incidents we probably prevented.
This project was different. I built something real, something real people use every day that improves their life. And I loved it.
That's why I'm making this transition. Not because I'm abandoning safety, but because I've found a better way to achieve safety outcomes: building products people choose to use.
Problem Discovery: Understanding the User Journey
Initial Symptom: Lack of visibility into paper process, incomplete documentation, compliance gaps
My First Instinct (Safety Manager Lens)
- Assumption: Workers don't understand importance of hot work permits, or they simply don't care
- Solution: More training, stricter enforcement
- Expected outcome: Compliance improves
What Actually Happened: Training had zero impact. Enforcement created resentment.
The Shift (Product Manager Lens)
I spent two weeks shadowing subcontractor crews to observe actual behavior. What I discovered was the broken user journey:
❌ Paper Process (45 min)
✅ Digital Process (2 min)
User Workarounds I Observed
- Pattern 1: Pre-filled photocopies with outdated information (35% of submitted permits)
- Pattern 2: Complete avoidance when work duration < permit duration (estimated 40% of actual hot work)
- Pattern 3: Batch submission at end of day for work already completed (22% of permits)
The Product Insight: This wasn't a compliance problem. This was a product-market fit problem. The system was optimized for office staff data collection, not for field user workflow. When your product takes 45 minutes to use and delivers zero value to the end user, they'll find workarounds or abandon it entirely.
It quickly became clear that the solution wasn't better enforcement. It was building a better product.
User Needs vs. System Reality
| Stakeholder | What They Actually Need | What System Provided |
|---|---|---|
| Subcontractor Foreman | Quick approval to start revenue-generating work | 45-minute bureaucratic process |
| Field Workers | Simple mobile-friendly form in English/Spanish | English-only paper form in trailer requiring perfect handwriting |
| Safety Manager | Real-time visibility into active hot work | Box of illegible paper permits discovered 3 days later |
| Superintendent | Confidence that work is happening safely without micromanaging | No visibility unless physically walking site |
Build vs. Buy Decision
The Evaluation
Before building anything, I evaluated vendor solutions:
| Option | Cost | Why It Didn't Work |
|---|---|---|
| SafetyCulture (iAuditor) | $12K/year | Generic checklists couldn't handle workflow complexity |
| Procore Safety | $40K+/year | Superintendent-centric, excluded subcontractors |
| Custom Development | $80K+ estimate | 18-month timeline, rigid requirements |
Why I Built It Instead
None of the vendor solutions addressed the core problem: making permits easier than not doing permits. Plus:
- We already had JotForm licenses ($7K/year for entire department)
- I could build an MVP in two weeks vs. 18-month dev cycle
- No-code meant I could iterate based on real user feedback daily
- Full control over UX for both English and Spanish speakers
Decision framework: Build if you can ship and iterate faster than vendors. Buy if vendors understand your users better than you do.
Solution Development: Discovery → MVP → Pilot → Iteration → Enterprise
MVP Design Principles (Week 1-2)
Based on user research, I designed for:
- Mobile-first: QR code access, works in 2 minutes on a phone at point of work
- Remove friction: Auto-populate location, date, time. Only ask what the user uniquely knows.
- Bilingual by default: Full Spanish translation, not an afterthought
- Instant value: Auto-email copy to submitter, super, and safety team immediately
- Make success visible: Live Power BI dashboard showing who's compliant
The Pilot (6 Sites, 3 Months)
I picked 6 sites that represented our range of operations:
- 2 large union sites (150+ workers)
- 2 mid-size mixed sites (50-100 workers)
- 2 small GC-only sites (10-30 workers)
Pilot success criteria: 50% adoption rate with zero enforcement OR users report system is easier than paper
What I Learned During Pilot
Initial feedback was brutal (first 2 weeks):
- "Too many questions" (original form: 12 questions)
- "My phone died, now I can't work?" (offline access issue)
- "I submitted it, now what?" (unclear next steps)
Rapid iterations (weeks 2-6):
| Problem | Solution | Impact |
|---|---|---|
| Form felt too long | Reduced to 5 critical questions, made 3 conditional | Completion time: 5 min → 2 min |
| Offline access problems | Added printable backup permits at every trailer | Zero work stoppages due to tech failure |
| No confirmation feedback | Instant email receipt with permit number and QR code | Users started showing receipts to prove compliance |
| Supers felt left out of loop | Daily digest email + live dashboard they could check anytime | Supers started using dashboard proactively |
Breakthrough moment (Week 8): Superintendent at Dallas site said, "This is actually easier than our old way. I can see all active permits from my truck." Adoption at that site hit 90% within two weeks - with zero reminders from safety team.
Pilot Results
(Target was 50%)
(Down from 15-45 min)
(Per site)
Enterprise Rollout (Month 4-8)
Based on pilot success, leadership approved national rollout. I deployed to 35+ sites in 4 months:
Rollout strategy:
- Champion identification: Found one super at each site who "got it" - equipped them to evangelize
- QR code blitz: Laminated QR codes at every trailer entrance, break area, material laydown
- Make data visible: Weekly email showing top 5 compliant sites (gamification without saying it)
- Respond fast: Committed to fixing any reported issue within 24 hours
- No enforcement: Deliberately chose not to mandate. Made success visible instead.
Critical decision: During rollout, IT offered to build a "better" version with stricter controls and more data fields. I declined. The system worked because it was simple and fast. Adding complexity would've killed adoption.
Technical Implementation
Architecture
Built entirely on no-code platforms leveraging existing company licenses:
| Component | Tool | Purpose |
|---|---|---|
| Form & Logic | JotForm | Mobile-responsive forms, conditional logic, data validation |
| Workflow Automation | Power Automate | Email routing, notifications, data sync to Power BI |
| Dashboard & Analytics | Power BI | Live compliance tracking, adoption metrics, site comparisons |
| Access Method | QR Codes | Instant mobile access from any smartphone |
Key Technical Features I Built
- Smart defaults: Auto-populate location, date, time based on QR code location and submission time
- Conditional logic: Only show fire watch questions if "Yes" to open flame; only show ventilation questions if "Yes" to confined space
- Bilingual switching: Users toggle language at top of form; all conditional logic works in both languages
- Photo evidence: Optional photo upload of work area (most users do this voluntarily for CYA)
- Automated notifications:
- Submitter: Instant email receipt with permit details
- Superintendent: Real-time notification of new permit
- Safety team: Daily digest of all permits
- Power BI integration: Live dashboard showing compliance by site, super, subcontractor, and date range
What I Personally Built
I configured every aspect of this system:
- All JotForm logic and conditional branching
- Power Automate flows for notifications and data sync
- Power BI dashboard with 8 different compliance views
- Bilingual form translation (with help from Spanish-speaking supers)
- QR code generation and laminated signage placement strategy
Technical Trade-off: JotForm limited me to 500 submissions/month on our license tier. Solution: Set up form to auto-clear after 90 days (permits are valid for same day only, so no data loss). This constraint actually improved performance by keeping database lean.
Business Impact & ROI
Quantifiable ROI
Conservative estimate: $320K annual net ROI
| Value Driver | Calculation | Annual Value |
|---|---|---|
| Field user time savings | 4,200 permits × 13 min saved × $32/hr | $291,200 |
| Admin time savings | 35 sites × 8 hrs/week saved × 52 weeks × $35/hr | $509,600 |
| System costs | JotForm (already owned), 40 hrs initial build × $50/hr | -$2,000 |
| Ongoing maintenance | 2 hrs/week × 52 weeks × $50/hr | -$5,200 |
| CONSERVATIVE NET ROI | $320,000 |
Optimistic estimate: $917K annual net ROI (Using $85/hr fully-loaded labor rate instead of base wages)
Calculate Your ROI
Adjust the parameters to see how this solution would impact your organization
Unmeasured Value
The ROI calculation doesn't include:
- Incident prevention: Zero hot work incidents vs. historical 2-3/year (each incident: $50K-$200K+ in costs)
- Insurance value: Demonstrable compliance reduces Experience Modification Rate (EMR)
- Audit readiness: Can pull any permit in 30 seconds during OSHA inspection
- Subcontractor relationships: Subs actively prefer working at our sites because permits are easy
- Safety culture: Visible dashboard created healthy competition between sites
ROI Validation
These numbers are defensible because:
- Time savings are measured: Tracked 50 permit submissions during pilot, averaged completion times
- Volume is actual: 4,200 permits/year based on 8 months of real submission data
- Labor rates are conservative: Used $32/hr base rate (many supers/foremen earn $45-65/hr)
- Admin savings validated: Safety coordinator confirmed she went from 8hrs/week to <30 min/week on permit admin
Leadership Approach: Building Influence Without Authority
The Coordination Challenge
I had zero direct reports but needed buy-in from:
- 15-person safety department (who preferred paper permits)
- 35+ superintendents (who didn't report to me)
- 100+ subcontractors (completely outside org chart)
- IT org (who saw this as "shadow IT")
How I Built Adoption Without Authority
1. Made it voluntary, then made success visible
- Never mandated use during pilot (deliberately chose adoption over compliance)
- Weekly email showing top 5 sites by compliance rate
- Superintendents started asking "How did Dallas get to 90%?"
2. Found champions, equipped them to evangelize
- Identified one super per region who "got it" early
- Gave them talking points: "It's faster than paper, I can track it from my truck"
- Let them convince their peers (more credible than safety guy telling them)
3. Responded to feedback within 24 hours
- Every complaint got a "Fixed" email the next day
- Users started testing me: "Can you add [feature]?" I'd add it overnight.
- Built trust that their input actually mattered
4. Made it work for subcontractors (the hardest users)
- Subs don't care about our compliance problems
- Made QR codes so easy that submitting took less time than arguing about it
- Instant email receipt gave them proof of compliance (they started using this to push back on other GCs)
5. Positioned IT as partners, not obstacles
- Briefed IT leadership before pilot: "I'm testing this with existing licenses. If it works, I'll need your help to scale it."
- Shared pilot data showing ROI before asking for enterprise support
- When IT offered to "rebuild it properly," I negotiated: Keep the UX, add their security requirements
Key Lesson: You don't need authority to lead change. You need a product people actually want to use. Build that, and adoption follows.
Why This Matters for My Career Transition
The Honest Story
I didn't wake up one day and decide to become a product manager. I was a safety manager trying to keep people from getting hurt, and traditional safety tools (policies, training, enforcement) weren't working.
I always thought about means and methods to change the fundamental system but had never acted on them. This time I decided enough was enough. So I tried something different: treating safety problems like product problems. And it worked better.
Higher adoption. Better data. Fewer incidents. More trust. Sustainable long-term.
That's when I realized: I'm not a safety manager who happens to be technical. I'm a product manager who happens to understand construction safety deeply.
What Makes This Transition Authentic
Most PM candidates come from:
- Software/tech backgrounds (no construction domain expertise)
- Construction operations (no product development skills)
I bring both:
- 5 years living construction jobsite realities (I know why offline mode matters, why mobile-first is non-negotiable, why Spanish localization isn't optional)
- Proven product management skills (discovery, MVP, pilot, metrics-driven iteration, voluntary adoption, $320K-$917K ROI)
The Unique Value Proposition
Most construction tech fails because it's built by people who've never worn steel-toed boots. They optimize for demos, not workflows. They don't understand that:
- Field teams need 99.9% uptime (not 95%)
- Mobile-first isn't a feature, it's a requirement
- "Quick training" means under 10 minutes, not an hour
- Physical/digital hybrid is reality (you can't go fully paperless)
- Bilingual isn't "nice to have" - it's table stakes
I learned these lessons by living them. That's not something you get from market research.
Why Product Management
Because the product approach works better for safety outcomes than traditional safety management. I can prevent more incidents by building great products than by enforcing policies. And that's what I want to do full-time.
Technologies & Skills
Technical Stack
- No-code platforms: JotForm (form builder), Power Automate (workflow orchestration)
- Analytics: Power BI (custom dashboards), JotForm Analytics (conversion funnels)
- Integration: REST APIs, webhook triggers, email-to-print protocols
- Documentation: Markdown, Notion, Zoom Whiteboard (collaborative workflow mapping), Mermaid (workflow diagrams)
- AI-assisted workflows: Large language models for rapid prototyping (generating conditional logic scenarios), documentation drafting (user manual translations), and workflow visualization (converting process descriptions to diagrams)
Product Management Skills Demonstrated
- User research and ethnographic observation (shadowing field workers)
- Build vs. buy analysis with TCO calculations
- MVP scoping and ruthless feature prioritization
- Pilot program design with representative user diversity
- Metrics-driven iteration (abandonment analysis, time-to-complete tracking)
- Cross-platform integration architecture
- Mobile-first UX design for field conditions
- Bilingual product localization
- Change management without organizational authority
- Technical documentation for non-technical audiences
- Stakeholder management (field crews to C-suite)
Construction Domain Expertise
- Jobsite workflows and operational constraints
- Subcontractor economics and incentive structures
- GC compliance obligations and insurance requirements
- Field conditions (weather, connectivity, mobile device usage)
- Safety/regulatory requirements (OSHA, insurance, state codes)
- Union vs. non-union labor dynamics
- Multilingual workforce communication
What This Case Study Demonstrates
- Authentic career pivot story (safety → product discovered through necessity)
- Product management skills proven in real environment ($320K-$917K ROI)
- Construction domain expertise that can't be faked (5 years on jobsites)
- User-centric iteration (38% → 24% abandonment, 37% improvement)
- Leadership through influence (voluntary adoption without mandates)
- Technical execution (personally built all components)
- Sustainable design (system runs without creator)
Most importantly: It shows someone who discovered their calling by solving real problems, not someone trying to jump into tech because it's trendy.