Safety Director · Builder · Construction Tech

Field-tested.
Product-minded.

// Nick Rogoff

I run safety programs for construction — and I build the tools my industry is still waiting for someone to make. Not because it's a career move. Because the problems are real and the existing solutions don't work. Along the way I've picked up a product management instinct I can't turn off.

$950K+
Documented Impact Across Projects
Conservative estimates · Validated through pilots
73%
Voluntary Adoption — Hot Work Permit
Zero enforcement required
52,000+
Workers Through Digital Systems
60+ sites · Still running without me
50x
ROI — NFC Asset Management
$240K+ recovered in 8 months
LAB-002 · Featured Build Live
Construction Site
of the Future

An interactive walkthrough of a fully instrumented jobsite — what it looks like when every worker, asset, and environment signal is connected in real time. Not a product pitch. A hypothesis about what's technically possible right now, built to make that case visually.

Hypothesis The gap between what's possible with today's sensor and data infrastructure and what's actually deployed on construction sites isn't a technology problem — it's an adoption and design problem. This is what the other side looks like.
Enter the Site → // Live · Explore the floor-by-floor experience
About
Work
Projects
Lab
Nick Rogoff
Safety Director + Builder

I've spent five years in construction safety — implementing and building programs, managing compliance, and trying to make jobsites less dangerous. The traditional playbook (more training, stricter enforcement, better documentation) works up to a point. Then it stops working.

What actually moved the needle was treating field problems like product problems. I started doing user research before I knew what to call it. I built MVPs before I knew that's what they were. The difference between a safety program that sticks and one that doesn't comes down to the same things that make software good: it has to fit how people actually work, not how you wish they worked.

"I'm not leaving construction — I'm trying to make it better from the inside. These tools are what that looks like in practice."

On the side, I take on a small number of projects each year — typically EHS technology evaluations, early-stage construction tech tools, or product consulting where someone needs both domain expertise and product judgment in the same person. If that's relevant to you, let's talk.

Technology built in the field
2020–2021
Safety Manager
First Build
📋 Digital Worker Orientation System

Replaced a paper-based orientation process at scale. 52,000+ workers across 60+ sites — the original problem was compliance, but the interesting problem turned out to be adoption. Built it iteratively based on what field supervisors actually did with it, not what we asked them to do.

52K+
Workers
60+
Sites
$171K
Annual value
"The paperwork was never the problem. The process around the paperwork was the problem. That distinction changes everything about how you build the solution."
Read the case study →
2022
Safety Manager
Shipped
📱 NFC Asset Tracking System

Equipment was disappearing at project closeout while adjacent sites were buying the same items new. Built a lightweight NFC tracking system focused on field usability over completeness — the version that got adopted was the one that took 10 seconds per scan, not 60. The comprehensive version barely got used.

50x
ROI
60–70%
Reuse rate
$240K+
In 8 months
"When users started requesting features, I realized I'd built something they wanted to use — not something they had to use. That's a completely different problem to have."
Read the case study →
2024
Senior Safety Manager
Shipped
🔥 Digital Hot Work Permit System

Subcontractors were skipping permits because the process took longer than the actual work. Not negligence — rational behavior. Treated it as a product problem: user research, a stripped-down MVP, pilot on two sites, then iteration before rolling out broadly.

85%
Voluntary adoption
66%
Time reduction
$320K
Year 1 ROI
"85% voluntary adoption with zero enforcement. The permit didn't change — the experience of doing the permit changed. That's the whole lesson."
Read the case study →
4 tools in the field
Actively building
The Lab
Where things get built before they have names. Hypothesis-driven experiments in construction safety and field technology — open build logs, documented failures, work in progress.
3
Active
27
Log entries
11
Hypotheses
View the Lab →
// Get in Touch

Working on something
in this space?

I'm not looking for a full-time change right now, but I do take on select consulting engagements — EHS technology evaluations, early-stage construction tech tools, product strategy for teams that need someone who knows what a jobsite actually looks like.

I'm also generally interested in connecting with people building in construction safety, field tech, and EHS software. Even if there's no immediate project, the conversation is usually worth having.

Currently taking on: consulting projects, EHS tech evaluations, early-stage product advising in construction and safety tech.
Start a conversation contact@nickrogoff.com
LinkedIn Connect professionally
GitHub See the code