// Nick Rogoff
I run safety programs for construction — and I build the tools my industry is still waiting for someone to make. Not because it's a career move. Because the problems are real and the existing solutions don't work. Along the way I've picked up a product management instinct I can't turn off.
An interactive walkthrough of a fully instrumented jobsite — what it looks like when every worker, asset, and environment signal is connected in real time. Not a product pitch. A hypothesis about what's technically possible right now, built to make that case visually.
I've spent five years in construction safety — implementing and building programs, managing compliance, and trying to make jobsites less dangerous. The traditional playbook (more training, stricter enforcement, better documentation) works up to a point. Then it stops working.
What actually moved the needle was treating field problems like product problems. I started doing user research before I knew what to call it. I built MVPs before I knew that's what they were. The difference between a safety program that sticks and one that doesn't comes down to the same things that make software good: it has to fit how people actually work, not how you wish they worked.
On the side, I take on a small number of projects each year — typically EHS technology evaluations, early-stage construction tech tools, or product consulting where someone needs both domain expertise and product judgment in the same person. If that's relevant to you, let's talk.
Replaced a paper-based orientation process at scale. 52,000+ workers across 60+ sites — the original problem was compliance, but the interesting problem turned out to be adoption. Built it iteratively based on what field supervisors actually did with it, not what we asked them to do.
Equipment was disappearing at project closeout while adjacent sites were buying the same items new. Built a lightweight NFC tracking system focused on field usability over completeness — the version that got adopted was the one that took 10 seconds per scan, not 60. The comprehensive version barely got used.
Subcontractors were skipping permits because the process took longer than the actual work. Not negligence — rational behavior. Treated it as a product problem: user research, a stripped-down MVP, pilot on two sites, then iteration before rolling out broadly.
I'm not looking for a full-time change right now, but I do take on
select consulting engagements — EHS technology evaluations,
early-stage construction tech tools, product strategy for teams that need
someone who knows what a jobsite actually looks like.
I'm also generally interested in connecting with people building in
construction safety, field tech, and EHS software.
Even if there's no immediate project, the conversation is usually worth having.